Writing for the web

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LocalGovDigital has some great advice on writing for the web. It starts with their golden rules, rule 1 being Is the information you’re presenting to the public necessary, readable, original, easy to find and well-presented? There’s advice on grammar and presentation, all very familiar from my past life in publishing.

Intercom stress being authoritative and human, and using the the 5 Ws: who, what, where, when, why

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